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about me

my name is ankit kumar

I’m a Data driven performance marketer who specializes in driving scalable growth through paid campaigns, automation, and deep marketing analytics. With hands-on experience in Google Ads, Meta Ads, LinkedIn Ads, and CRM integrations, I deliver measurable results that align with business goals.

age: 25

gender: male

experience : 4+ years

freelance : available

language : hindi / english

phone : 7079635118| 9102275478

email : ankitda2001@gmail.com

address : Bangalore ,India

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my services

Performance Marketing Strategy

Data-backed campaign planning and execution across Google, Meta, and LinkedIn Ads.

Marketing Automation & CRM Integration

Seamless automation of lead flow using Zapier, Pabbly, and CRM tools like LeadSquared and Merrito.

Campaign Optimization & A/B Testing

Continuous ad performance improvement through data-driven testing and analysis.

Lead Tracking & Attribution Setup

Implementation of UTM tracking, GA4, and GTM to measure every touchpoint in the funnel.

Analytics & Dashboard Reporting

Visual performance reports using Excel, Power BI, and Looker Studio for actionable insights.

Landing Page & Funnel Consultation

Strategic guidance on page structure, form integrations, and user journey to improve conversions.

my portfolio

Google Ads for Cloud & DevOps Course

Launched and optimized search campaigns for an EdTech brand. Achieved ₹342 CPL with 280+ qualified leads. Tools: Google Ads, GTM, GA4, LeadSquared

LinkedIn Conversation Ads Automation

Set up lead form integration between LinkedIn and CRM using Zapier. Automated distribution to the sales team. Tools: LinkedIn Ads, Zapier, Meritto

Meta Ads Funnel for Full-Stack Program

Created a full-funnel strategy with A/B tested creatives. Reduced CPL by 27% through creative and audience optimization. Tools: Meta Ads, Canva, Excel

Marketing Dashboard for Leadership Team

Built a live dashboard showing leads, spend, CPL, and ROAS across channels using Google Sheets and Looker Studio. Tools: Google Sheets, Looker Studio, Excel

UTM Tracking & Attribution Setup

Implemented UTM parameters and GA4 tracking for all ad campaigns to measure source, medium, and campaign ROI. Tools: GA4, GTM, CRM

Landing Page Optimization for Cyber Security Course

Analyzed page behavior and improved form UX. Increased lead conversion rate from 7% to 12%. Tools: Getform, GTM, Meta Ads, Canva

my blogs

How to Track Leads from Google & LinkedIn Ads Using UTM Parameters

In digital marketing, you’re not just running ads—you’re investing money to generate leads. But if you don’t track where those leads come from, you’re flying blind.

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7 Steps to Understanding the ‘Why’ of Customer Behavior

You know what your customers do. But do you know why they do it? Unlocking that “why” is the secret to higher conversions and better marketing decisions.

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5 Key Metrics Every Performance Marketer Should Track (And How to Improve Them)

Performance marketing is all about driving measurable results. But to truly succeed, you need to focus on the right metrics—not just vanity numbers. Whether you're managing ads on Google, Meta, LinkedIn, or other platforms, these five key metrics should be at the core of every campaign you run.

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